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About Every37.com

The Teachable Moment Foundation is a 501(c)(3) nonprofit organization established to help people make the connection between drunk driving and its potential consequences.

There are five components to the Teachable Moment Foundation’s mission:

1. Every37.com Public Awareness Campaign: The goal is to decrease the rate of drunk driving in Sacramento County with an integrated strategy of radio, television, out-of-home, online and guerilla marketing. The target audience (males 18-34) can be hard to reach and hard to persuade and requires a combination of traditional and non-traditional media. Studies have shown that publicity reduces DUI arrest rates and alcohol-involved fatalities. The campaign is designed to enhance the effectiveness of the other elements of the program.
2. Increased Enforcement: More law enforcement officers are on duty for increased DUI monitoring and processing, including increased checkpoints throughout the year, made possible through a $900,000 grant from the California Office of Traffic Safety to the City of Sacramento Police Department.
3. Vehicle Impoundment: Offenders with two or more DUIs will have their vehicle impounded for 14-30 days immediately upon their arrest.
4. Brief Interventions: Motivational interviews with DUI offenders in the jail prior to release, including referrals to DUI treatment programs, made possible through a $650,000 OTS grant.
5. Evaluation: A university study of the program is in action thanks to the Robert Wood Foundation, University of Michigan, UC Davis, and the California Office of Traffic Safety.

If you would like to donate to the Teachable Moment Foundation, you are from the media, or would like to volunteer, please contact Abbey Borstad at (916) 552-7971 or aborstad@astoneagency.com.